The story of SAND Copenhagen is not only the story of one of the most successful Danish fashion brands ever; it is also the story of true creativity, a passion for craftsmanship, and a keen eye for beautiful products with a long lifespan.

As one of the leading Danish fashion brands, SAND Copenhagen transcends age, gender, and race, and includes everybody, who appreciates a great sense of detail, the finest materials, perfect cuts, and contemporary premium fashion.

SAND Copenhagen - Søren Sand
SAND Copenhagen - Søren Sand

We are not just a fashion company making clothes. There are a lot of thoughts behind each collection, a lot of creative energy in every item. Not only because of the feel of the fabrics or the beauty of the items but also because you can wear everything with ease, and feel comfortable wherever you are”, founder Søren Sand says.

Meet SAND Copenhagen

You don’t have to turn every label to be sure that every item from SAND Copenhagen is made with care and dedication. We only make what we believe to be a contribute to a better world. Since 1981, we have had a vision of combining the best of the North and the South to provide a contemporary look in high quality, using only the finest fabrics from Italian weavers but worn in a very Scandinavian way. From the beginning we had the idea to create wearable fashion, rooted in the Scandinavian design tradition and refined through the sense of style that comes from a deep understanding of quality.

The collections today are always to the point, extremely wearable and easy to love and combine across seasons and fashion trends for your own, personal expression.


From legendary photographer Helmut Newton over top model Nadja Auermann to Instagram star Josephine HJ, SAND Copenhagen has always worked with the greatest fashion icons of their generation. 

Over the years our design has been worn by top models such as Jerry Hall, Sophie Dahl, Alek Wek, Frankie Raydar, Louise P, Matt Duffy, Julien Hedquist, Matthew Avedon, Ivan, Christian Monzon and Alain Delon Jr. and our image has been shaped through the lenses of famous rock star Bryan Adams. 

Today, we are happy to see that some of the most alluring influencers all over the world are carrying this legacy forth. The A-list includes influencers such as Darja Barannik, Janka Polliani, Zina Charkoplia, Emili Sindlev, Erik Forsgren, Aloe Blacc and Josefine HJ.

SAND Copenhagen Universe
SAND Copenhagen Universe